blue collar construction
work get’s style.

High Style Wood Floors
brand identity

the challenge.

If scraping wood floors to you, is all about harsh chemical odors and rough blue color work, we must be having a thing or two in common. In fact’s that seems to be the shared opinion of many since scraping businesses across the board have continuously been branded as a commercial construction style business.
However, highstyle has donned a whole new pair of glasses when viewing their work. To them remodeling floors is nothing but an art. They put their full emphasis on combining colors and textures and styles to create magnificent interior design.
They turned to admark to help them share their unique voice and create a brand that represents them as designers rather than construction laborers.

the solution.

We opted for a super modern and minimal design by combining muted earthy colors with sharp linear designs and ample negative space.
Implementing a rustic wooden background we added a pop of life and texture to an otherwise solid face.
We created a sleek monogram using sharp linear designs that simultaneously illustrates wooden panels, for their brand icon.
With a very current website design that perfectly voices their brand, highstyle has successfully delivered their message as a high end designer wood flooring provider.

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