how do you set a new vitamin
store apart?
The Challenge.
Sprout requested the presentation of a whole new experience in the vitamin industry.
Instead of focusing on up keeping a retail storefront, Sprout chose to emphasis their entire attention and finances on their actual vitamin stock. Its quality and quantity.
Their sales were to be done solely by phone with the greatest focus on customer satisfaction through vast selection and fast delivery.
At the core, it was all about convenience. Pick up the phone, request your item, have it in no time.
Their brand too, was to mirror this concept. One of simplicity along with a professional edge to gain consumer trust in an industry where honest knowledge is the key.
The Solution.
Round Sans Serif fonts haven’t peeked in popularity by accident. It’s chosen time and time again by most popular brands, for its easily comprehensible and very up to date. Danube - the Sans Serif logo font, has a rounded edge somewhat reflecting the ends of a leaf. The T’s center forms a complete leaf and was therefore set apart in a contrasting color to represent the nature field.
In addition, Green is the go to color for instant recognition of the health industry. The distinctive Kelly green sets the brand apart with its attractive vibrancy. The charcoal grey and its sharp contrast white, work along in perfect harmony, stabilizing the lively green while expressing a more sophisticated and modern feel.
Clean and minimalistic with sharp designs and deep contrasts, the sprout brand perfectly communicates professionalism. Vintage images of health and nature offer life and character suggesting a natural, health conscious mood.
