wanna
hear
something
scary?
At the startup of every project, we sit our clients down [don’t think about your first job interview now] and we bombard them with questions! because,
you know, sometimes we can get really curious and nosy in marketing,
strategy is the foundation> to a succesfull campaign and the wildest design won’t grow your revenue if it fails to deliver the right message.
And since we’re well aware that you tuned out the second you read the word "foundation" we will have to regain your attention with a dramatic red explamation point !
Now, don’t be silly,
go back and read that sentence not once, but three times out loud, since this is the #one marketing rule we live by! [after coffee, of course]
Just because we’re trying to sound important,
we are going to divide the process in three steps. Research, Strategy and Design.
the
good
news is,
that at our initial interrogation we still try to come across polite and normal. So chances are we won’t be inquiring about anything personal.
However, we will be grilling, arguing discussing everything necessary until we gain a solid view of what your business's strong points are versus the competitions, who is the potential clientele you're tyring to attract, how dependant potential buyers are on your service/product or how it will enhance their life and just how many time you’ll make us redo the same t
Don’t take this personal,
but we won’t be relying solely on your answers. We’ll still spend the next little while poking our nose around in search for all the necessary info, until we feel comfortable to proceed to the strategy.
research
Like all
most humans
out there,
we would love to show off our vast knowledge in our area of expertise.
Though, tragically, as much as we tried, we never succeeded in keeping anyone listening through the hours and hours of info. describing exactly what marketing and design is all about.
But hey, You know what,
you actually come across like a pretty smart guy…
Ok, we’ll try again.
So here you go-
Once we have a clear view of what your business’s strong points are and who your customer base is, we create a voice that will attract potential client’s while representing your strongest points. In branding, we work on creating a visual that will have people instanty view your brand through the exact lenses you want them to look at you from. Through a combination of colo -----there you go, we lost you.
See?
strategy
You know
these people
that
travel half the globe and spend three month’s income for a little entertainment and fun?
Nuts!
I mean, why over-complicate life when it can be lived simply?
What’s an elaborate vacation for when you can revel in the simple pleasures of the adobe programs.
What about the sheer thrill of discovering a perfectly round font thats oh, so simple yet still interesting, bold enough for a headline yet clear enough for a body text?
Ever experienced the intense satisfaction when you placed an artwork in the perfect spot so that a design that was a little heavy on the right is now perfectly bala----------why are you staring at me like that?
ok. whatever.
I don’t care if you think we creatives are nutcases.
As long as we have each other’s, we’re good.
You see, we don’t keep all the fun work for ourselves. We collaborate with top of the line copywriters, photographers, stylists and illustrators to create projects that will hit right home.
design