Gifting with elegance.
The Challenge.
Gift senders wish to convey an air or class, elegance, and sophistication without appearing to try too hard. Studs required a brand that communicates this message with a visual that easily reflects the gifting industry.
In addition, a modern voice was essential to portray their flair and style when wrapping gifts.
The Solution.
A star-studded night is strikingly beautiful, yet its colors appear relatively simple to the human eye. With our black, gold and cream color palate, we aimed to offer that same neat yet magnificent feel.
The logo is adorned with the edges of a diamond – the mother of all gifts, and the letters of are arranged to portray a gift box, perfectly reflecting the industry. Marisa – the ultra-current font choice, offers a clean and elegant personality, setting the tone for the brands visual.
