Endless shades of style.
The Challenge.
When shopping for window treatments style is top priority. Yet an overall professional mood is vital to gain consumer’s trust, and portray an image of expertise and quality.
In addition, in a competitive industry, an out of the box brand is essential to gain potential consumer attention and prove you offer unique products they won’t find elsewhere.
The Solution.
Going with the sharpest contrast possible, white on black communicates a voice of ultra-chic style. The trendy lime green offers interest and design giving the brand its distinctive personality.
Stanley - an ultra-current serif font - offers loads of personality. With its triangular corners, it sets the tone for the brand’s visual. Used in moderation it makes any message pop right off the page.
Avant Garde Gothic is a simple sans serif that pairs beautifully with the Stanley font. Since it’s minimal, it doesn’t distract attention from the overall design, yet it’s perfectly round letters add style when used in larger text bodies.
In addition, the iconic triangle, taken from the logo font, is mimicked throughout the brand design to help create a visual that projects an image of modern luxury.
