When it's all about judging the book by it's cover.
The Challenge.
CSYB started off as a small packaging firm servicing mostly local clients. With a sweet yet very generic logo and a fitting but overly cumbersome name they launched their new brand.
They virtually exploded since their humble beginning, outgrowing every expectation that was initially set. With an ever growing client base, they were constantly expanding their product line to better satisfy their customer’s needs.
At a recent company analysis, they realized that their small company has matured into a full service packaging firm backed by a history of quality productions and satisfied clients. And though their loyal customers were well aware of their change, they needed a brand that represents their new selves’ accurately.
The Solution.
Drawing instant interest, this unique blend of colors and designs stands out dramatically, voicing a distinctive personality of its own.
The grey and white retain a neutral and corporate tone, yet the vibrant lime adds a pop of life and cheer.
The logo design perfectly expresses the brand’s focus.
The round font and minimalist design keeps it modern and easily recognized. The iconic piece of tape “sealing” the “e” to the “a” ingeniously illustrates the sealing message which is visually appealing yet comprehensible.
The tape’s zigzag design is then mimicked in the overall designs and patterns giving life to the brand and offering far reaching potential for its further growth.
