bringing on the fun at rockland’s
largest kosher supermarket.
the challenge.
As the largest kosher supermarket in the tri state area, Rockland Kosher enjoys the advantage of their instantly recognized brand.
Over the decades they have evolved into a household name for local kosher consumers who have come to rely on their superior selection, quality and kashrus.
However, with an ever growing base of competing retailers, Rockland Kosher cannot afford to sit idly by the side.
They need constant marketing to keep them current, bring on some life, and help them avoid turning into the old maid in town
the solution.
Our ultimate marketing goal is to turn a boring grocery shopping at Rockland Kosher into a fun experience. We want consumers to feel that there’s always something going on and excitement awaiting at their next visit.
To create that vibe, we run seasonal campaign and programs. We work on a slogan that’s in sync with the season and voices one of Rockland Kosher’s strengths.
We aim for bold dramatic visuals to catch the eye and bring the mood on. We then transform the store’s interiors by matching the aisle signs, boxes or shopping bags to the campaign’s message.
In addition we create programs featuring raffles, free tastings, free giveaways and anything that’ll excite and enhance the overall shopping experience.
