To good health
The Challenge.
Nestled in nature, at the prime vacation season, Mountain health owns the advantage of a relaxed client base open to self-care. Since it’s a new brand, it required a voice that will earn consumers trust as an industry that has experience and sells quality.
However, natural elements and soft hues were vital to keep it from looking too corporate and have it represent the health industry fairly.
The Solution.
Green is the go to color for instant recognition of the health industry. A calming mint paired with a deeper forest hue express knowledge and nature, painting a brand worthy of one’s trust.
The zig zag pattern taken from the mountain icon is mimicked throughout the brand design creating interest to an otherwise minimal face. Scenic mountain views were incorporated to ad life and bring on the feel of health and nature.
