Fashion’s little things.
The Challenge.
Originally known as Sockprints, this popular boutique boasts an extensive collection of fashion accessories and hosiery. When the decision was made to move to a new, upscale location they knew that something needed to change.
The main challenge was to maintain the feeling of personalized service their customers have come to rely on while upgrading their brand identity. They needed a brand identity that stays true to who they are while reflecting the way they’ve evolved and of course appeal to and attract their target audience.
The Solution:
Modern, fashionable, feminine and bold, this new brand identity perfectly reflects who they are while stepping into their new era. The name Mode instantly communicates what they’re all about in a fresh sophisticated way.
The logo design is minimalistic and modern. The brand colors are soft and feminine. The combination gives the brand just the right fashionable flair while keeping the inviting and warm tone they were looking for.
Whimsical design elements and messaging bring it all together to create an unmistakable look and feel that deeply resonates with their audience and positions them as a fashion forward brand and the premier destination for their customers.
