Snuggle in fashion.
The Challenge:
An offshoot of Sockprints, this baby fashion and gifting boutique has everything a new mother could dream of. They offer a wide selection of the latest baby fashion and gifting options coupled with their trademark exceptional customer service.
The first challenge was to find a way to name both new brands in a way that keeps them separate but still complement each other. The second challenge was similar to its parent brand Sockprints. They too wanted to maintain the feeling of personalized service their customers have come to rely on while upgrading their brand identity. They needed a brand identity that stays true to who they are while reflecting the way they’ve evolved and of course appeal to and attract their target audience.
The Solution:
Modern, fashionable, gentle and soft, this new brand identity perfectly reflects who they are while stepping into their new era. The name Mini Mode instantly communicates what they’re all about in a fresh, sophisticated but understated way.
The logo design is minimalistic and modern. The brand colors are soft and feminine. The combination gives the brand just the right fashionable flair and gentle touch, while keeping the inviting and warm tone they were looking for.
Whimsical design elements, font styles and messaging bring it all together to create an unmistakable look and feel that deeply resonates with their audience and positions them as a fashion forward baby boutique and the premier destination for their customers.
