Losing weight can be fun.
The Challenge.
Kosher Skinny Shots was already an established leader in the weight-loss injection industry when we were tasked with creating this ad campaign. It’s no question that their decades of experience in the field coupled with the exceptional support and guidance they provide, is what really sets them apart from a sea of competitors. Our first task was to communicate that effectively in a way that will resonate with their target audience and create buzz around the brand.
However, weight loss is by its very nature deeply personal and people can easily become defensive and resistant to any change. Another challenge was to move people to sign up while making them feel understood by validating and addressing their concerns in a non-judgemental way.
The Solution.
After careful research and lots of brainstorming, our creative team came up with the idea to use humor and caricature style illustrations to really help this campaign stand out and resonate with the target audience.
Taking this approach gave us the creative freedom and the opportunity to address concerns and deliver the right message in a way that was fun and non-threatening.
The results were not long in coming. The Kosher Skinny Shots ads have become a cultural phenomenon with people looking out for the new ads every week and even clipping and collecting them all. It has generated a steady stream of leads and new customers for the client allowing them to reach a large segment of the market. It also propelled them to a whole new level of brand awareness and status in what has turned out to be several truly memorable and iconic ad campaigns.
