A breadth of life
The Challenge.
As a newbie in the deck industry, FourxFour required a powerful brand to voice its new stance in the market. Being strong believers in first impressions, we aimed for a visual that will engrave an everlasting representation of competence and skill.
In addition, a current design was vital to mirror an industry that’s up to date with the latest styles and technology.
The Solution.
The bold mixture of a construction yellow paired with the sharp contrasting black and white, seamlessly represents the industry. Combined with enlarged bordering typography on a solid background, the striking visual speaks volumes. In addition, the 44 logo mimicked throughout the design adds a unique twist. It creates an eccentric brand easily distinguished from others.
Attention-grabbing yet modern, distinctive yet corporate, 4x4 successfully mirrors the brand it personifies.
