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The Challenge.
As a newbie in the deck industry, FourxFour required a powerful brand to voice its new stance in the market.
Being strong believers in first impressions, we aimed for a visual that will engrave an everlasting representation of competence and skill.
In addition, a current design was vital to mirror an industry that’s up to date with the latest styles and technology.
The Solution.
The bold mixture of a construction yellow paired with the sharp contrasting black and white, seamlessly represents the industry. Combined with enlarged bordering typography on a solid background, the striking visual speaks volumes. In addition, the fourxfour logo mimicked throughout the design adds a unique twist. It creates an eccentric brand easily distinguished from others.
Attention-grabbing yet modern, distinctive yet corporate, fourxfour successfully mirrors the brand it personifies.
